design with purpose.
Want to get in touch?
graph·ic de·sign
/ˈɡrafɪk dɪˈzʌɪn/
noun
Graphic design is the practice of communicating ideas and messages through visual form, using typography, imagery, colour, and composition to solve problems and create meaningful experiences.
“Through graphic design, her brand developed a distinct visual identity that felt consistent, memorable, and emotionally resonant across every touchpoint.”
graph·ic de·sign
/ˈɡrafɪk dɪˈzʌɪn/
noun
Graphic design is the practice of communicating ideas and messages through visual form, using typography, imagery, colour, and composition to solve problems and create meaningful experiences.
“Through graphic design, her brand developed a distinct visual identity that felt consistent, memorable, and emotionally resonant across every touchpoint.”
about me
Who
I’m a multidisciplinary graphic designer focused on print, digital, and brand identity design.
Who
I’m a multidisciplinary graphic designer focused on print, digital, and brand identity design.
What
I take projects from concept to production — this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear.
What
I take projects from concept to production — this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in After Effects and Lightroom when projects call for motion, image refinement, or a bit more depth.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in After Effects and Lightroom when projects call for motion, image refinement, or a bit more depth.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
I use the simple process of M.A.R.K. Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
How
I use the simple process of M.A.R.K. Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone’s day through these encounters.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone’s day through these encounters.
experience
Creative Director | Founder
BRND NU Design Studio
Partnering with businesses to build thoughtful brand identities and cohesive print and digital systems that strengthen presence and communicate with clarity.
2021 - now
Creative Director | Founder
BRND NU Design Studio
Partnering with businesses to build thoughtful brand identities and cohesive print and digital systems that strengthen presence and communicate with clarity.
2021 - now
Lead Graphic Designer
Mandarin Oriental Jumeira, Dubai
Leading print and digital design across ten luxury hospitality outlets, building cohesive visual systems that strengthened brand presence across campaigns, menus, and guest-facing touchpoints.
2023 - 2025
Lead Graphic Designer
Mandarin Oriental Jumeira, Dubai
Leading print and digital design across ten luxury hospitality outlets, building cohesive visual systems that strengthened brand presence across campaigns, menus, and guest-facing touchpoints.
2023 - 2025
about me
Who
I’m a multidisciplinary graphic designer focused on print, digital, and brand identity design.
What
I take projects from concept to production — this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in After Effects and Lightroom when projects call for motion, image refinement, or a bit more depth.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
I use the simple process of M.A.R.K. Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone’s day through these encounters.
experience
Creative Director | Founder
BRND NU Design Studio
2021 - now
Lead Graphic Designer
Mandarin Oriental Jumeira, Dubai
2023 - 2025